1AX was engaged to build a full-funnel, multi-channel program that would introduce Elsie’s Daughter to Chattanooga diners and turn interest into reservations. Our approach was designed to reach guests at every stage of the journey, from first discovery through to confirmed booking and repeat visits.

To capture high-intent diners already looking for a place to eat, we launched Paid Search campaigns around brand, dining, and Chattanooga-area keywords, complemented by Yelp Ads reaching people actively browsing nearby restaurants. This ensured Elsie’s Daughter appeared prominently when intent to dine was highest, driving qualified traffic straight into the reservation flow.

To build broader local buzz, we ran Paid Social campaigns using geo- and interest-based targeting to introduce Elsie’s Daughter to Chattanooga locals and regional travelers. A mix of creative formats highlighted the restaurant’s story, seasonal menus, and programming, generating top-of-funnel awareness that would fuel long-term demand.

To turn that interest into bookings, we activated OpenTable Ads to position Elsie’s Daughter at the top of in-platform search results and paired this with email marketing to hotel guests, past diners, and local subscribers. Curated sends spotlighted new menus and programming, keeping the restaurant top-of-mind and driving both immediate reservations and repeat visits.