A spread of seafood dishes including oysters on a bed of ice with lemon and three types of sauce, a pizza with toppings on a wooden board, a plate of mussels with toasted bread, a bowl of green soup with garnishes, and several glasses of drinks on a wooden table.
A hand pouring a clear liquid from a bottle into a tall glass with ice and green garnish.
The 1AX logo with white stylized text on a black background.
A backyard with trees, outdoor furniture, and a shiny silver Airstream trailer on a wooden platform.

CASE STUDIES

SOLUTIONS IN ACTION

People gathered outdoors on a lawn in front of a large white house with a porch and palm trees, some sitting on blankets, some standing, with a DJ and audio equipment set up nearby

360 DIGITAL MARKETING:
PRE-OPENING

The Madrona

As The Madrona was preparing to open, the hotel needed to differentiate itself from its previous iteration and make a connection with a niche audience. We created and implemented a digital marketing plan that helped The Madrona achieve a 36% website check availability rate in its first year.


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A bright, modern bedroom with large glass sliding doors opening to a balcony. The room features a bed with white linens and decorative pillows, a wooden bench at the foot of the bed, and a cozy sitting area with a beige sofa and patterned cushions. The walls have a textured, leafy wallpaper, and there are hanging light fixtures and a sliding barn door.

STRATEGIC CONSULTING:
PRODUCT RESEARCH

Revinate

Revinate was developing a new CRM that would allow hoteliers to improve revenue by synthesizing guest data. We conducted user research and made recommendations on product roadmap priorities, fee structure, and sales techniques that prepared Revinate to bring its platform to market. 

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Luxury hotel with outdoor pool area, lounge chairs with umbrellas, overlooking the ocean and distant coastline under a partly cloudy sky.

STRATEGIC CONSULTING:
DIGITAL MARKETING AUDIT

SH Hotels & Resorts

New leadership at SH Hotels & Resorts hired us to conduct a comprehensive audit of its properties. They were so pleased with the audit that they had us stay on to advise their digital team, guiding them through the development and testing of six websites and two mobile apps.

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Living room with a fireplace, two brown leather chairs, a faux fur armchair, a small side table, and decorative pillows on a bench.

STRATEGIC CONSULTING:
COMPETITIVE ANALYSIS

Tripping.com

In order to compete with a new player in the vacation rental space, Tripping.com needed to understand its business operations and tactics. We mapped HomeToGo’s strategies across all channels, enabling Tripping.com to benchmark its own efforts and determine where to focus its future growth.

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Outdoor courtyard with a fire pit surrounded by wooden chairs with white cushions, string lights hanging overhead, and modern apartment buildings in the background during sunset.

STRATEGIC CONSULTING:
CONSUMER MARKETING ROADMAP

Locale

Having recently closed its seed funding round, Locale was looking for guidance as it prepared to navigate the changes ahead. We partnered with Locale’s founder to redefine the company’s marketing practices and content strategy, increasing its long-term lead volume by 50%.

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A modern hotel room with a large bed, colorful headboard, and wall art. There are two chairs with a small round table near a large window with curtains. The room has a cloth-covered wall and a dresser with books on it.

STRATEGIC CONSULTING:
Data Visualization

Kimpton Hotels & Restaurants

With no standardized form to guide them, Kimpton managers were spending hours assembling their monthly reports. We built a streamlined, user-friendly reporting system for all of Kimpton’s hotels, transforming an hours-long process into a 15-minute task.

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Two lounge chairs with towels on top, overlooking a mountainous landscape with buildings, trees, and open sky during sunset.

STRATEGIC CONSULTING:
DIGITAL TRAINING

PTG Consulting - Hospitality

PTG recognized an opportunity to cross-train their team of revenue management experts on current and trending digital marketing concepts. The consulting group hired us to develop and lead a day-long training that gave their team a comprehensive overview of digital marketing best practices.

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A cozy bar with a wooden counter and four bar stools, a shelf filled with bottles of alcohol, floral decorations, and a landscape painting with apples on the wall.

360 DIGITAL MARKETING:
Food & BEverage Marketing

Elsie’s Daughter

As The Hotel Chalet relaunched its brand within the historic Chattanooga Choo Choo district, its signature restaurant, Elsie’s Daughter, was uniquely positioned to grow. With a distinctive culinary concept and a built-in hotel audience, the restaurant had a strong foundation; the opportunity was to amplify its presence among both Chattanooga locals and regional travelers.

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