To increase awareness and drive more dining reservations for Elsie’s Daughter, we deployed a full-funnel, multi-channel marketing strategy designed to reach diners at every stage, from initial discovery to final booking.

We launched Paid Search campaigns targeting the brand, dining, and Chattanooga area keywords to capture high-intent users actively looking for restaurants or nearby dining options. This ensured Elsie’s Daughter appeared prominently when potential guests were searching with strong intent, driving qualified traffic directly to the reservation experience.

To build broader visibility, we ran Paid Social campaigns focused on awareness and engagement. Using geo-targeting, interest-based targeting, and a variety of creative formats, we introduced Elsie’s Daughter to Chattanooga locals and regional travelers, expanding reach and generating top-of-funnel demand that would support long-term growth.

We complemented this with Yelp Ads, which are designed to reach consumers actively browsing for places to eat, often with same-day or near-term dining intent. These placements helped capture diners who were already comparing options and ready to make a decision.

To directly increase reservations, we also ran OpenTable Ads, positioning Elsie’s Daughter at the top of search results within the platform. Since OpenTable users are already looking for available tables, cuisines, and specific dining times, these ads generated some of the highest-quality traffic and immediate booking conversions.

Additionally, we incorporated Email Marketing to engage hotel guests, past diners, and local subscribers. With curated content highlighting seasonal menus, programming, and reservation prompts, email played a key role in nurturing repeat visits and keeping the restaurant top-of-mind within its growing audience.

Together, these channels worked cohesively to build awareness, capture high-intent diners, and convert interest into sustained reservation growth.