As many blog readers know, one of my greatest obsessions is understanding traveler’s user journeys - how did they decide to visit this destination? How did they narrow down their hotel selection? What influenced their decision to ultimately book? With AI-powered Chat tools, I wanted to investigate how they would be used in a traveler’s trip research and what potential implications could be for my lodging clients.

In today’s airline landscape, the options are binary. Instead, what if each traveler persona could be served by the same airline with different sub-brands?

Now with five years into running a consulting practice, I decided I didn’t want to keep “winging it,” and I decided to put pen to paper on who One Across is as a business, the services it offers, and what sets it apart.

There has been a shifts in how travelers are researching their trips and the kinds of questions they have. Often FAQ pages are an afterthought, created to boost SEO and minimize questions to the front desk, but being transparent and giving a “covid lens” to your frequently asked questions and answers could yield greater consumer confidence and conversions.

When I think about what the pandemic has taught me in a marketing sense, the overarching answer is how much audiences matter - building an audience, messaging to an audience, and targeting an audience. Many reliable tactics are no longer relevant, and if you’re like me, you wake up at night thinking, “What more can I do?” here are some of the tips and tricks I’ve picked up over the past few months.

The most helpful tools, charts, graphs and data sources for monitoring traveler behavior and perceptions in the COVID-19 era.