Featured work
Data Visualization
Kimpton Hotels & Restaurants
The Kimpton Digital Marketing Team needed a better reporting system: with no standard report style, it took managers hours to assemble monthly reports. The team’s leadership was looking for a way to streamline its reporting so that it would be easy to generate, consistent across all properties worldwide, and actionable, surfacing key performance metrics in a digestible format that would enable teams to make strategic decisions. Read More
Digital Marketing
The Madrona
One Across was hired to create a stealth marketing plan that focused on identifying The Madrona’s target audience and speaking to them in a uniquely Madrona way. Read More
PRODUCT RESEARCH
Revinate
Revinate was in the process of building a new Customer Relationship Marketing platform that would allow hoteliers to synthesize guest data, enabling them to improve marketing and bottom line revenue through advance segmentation, loyalty program development, personalization, and enhanced guest relationships. Once the platform was built, Revinate would have to determine how to position, package, and price the new product. Read More
Competitive Analysis
Tripping.com
In 2017, Tripping began to face increased competition from a new player in the vacation rental space, HomeToGo. In order to compete with HomeToGo, Tripping.com needed to gain an acute understanding of HomeToGo’s business operations and growth strategy, and identify opportunities where it could have a competitive advantage. Read More
CONSUMER MARKETING roadmap
Locale
Having recently closed its seed funding round, Locale was poised for growth and looking for marketing guidance as it prepared to navigate the changes ahead. The company wanted to improve its marketing plan, announce its fundraising, and take customer acquisition to the next level. Read More
DIGITAL TRAINING
PTG Consulting - Hospitality
PTG Consulting - Hospitality recognized an opportunity to cross train their team of revenue management experts on current and trending digital marketing concepts, enabling them to help their clients develop complementary revenue and digital marketing strategies and opening up new prospects for the company to expand their service offerings for existing and new clients. Read More
Digital Marketing AUDIT
SH Hotels & Resorts
In order to better understand the company’s current assets and identify future opportunities, new leadership at SH Hotels & Resorts needed a comprehensive audit of its existing properties. Read More
